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The complete cost of play : an ethnography of commercialization in free-to-play game culture
Elmezeny, Ahmed - 2021
Persistent link: https://www.econbiz.de/10012499958
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The strength of direct ties : evidence from the electronic game industry
Claussen, Jörg; Falck, Oliver; Grohsjean, Thorsten - 2011 - [rev.]
We analyze the economic effects of a developer's connectedness in the electronic game industry. Knowledge spillovers between developers are likely to be of special relevance in this knowledge-intensive and regionally concentrated industry. We calculate social network measures for a developer's...
Persistent link: https://www.econbiz.de/10008779785
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Erfolgsfaktoren von In-Game Advertising im Rahmen der Markenführung
Müller, Kai - 2011
Persistent link: https://www.econbiz.de/10009665171
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CRM adoption factors in the gaming industry
Faganel, Armand; Constanti, Mitja - In: Management : journal of contemporary management issues 25 (2020) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10012253929
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Flawless victory! Investigating search and experience qualities as antecedent predictors of video game success
Heidenreich, Sven; Handrich, Franziska; Krämer, Tobias - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014283229
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Genre matters in determining success factors for online game service
Hyun, Lee Dong - In: Global business and finance review 25 (2020) 1, pp. 89-101
Persistent link: https://www.econbiz.de/10012208162
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Creating effective visuals for destination marketing videos : scenery vs people
Alamäki, Ari; Rhee, Cheul; Suomala, Jyrki; Kaski, Timo; … - In: Journal of vacation marketing 29 (2023) 1, pp. 141-157
Persistent link: https://www.econbiz.de/10014246957
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Das Vertriebspotenzial von Sonderausstattungsprodukten bei Vermarktung über eine Bundlingstrategie auf dem deutschen Markt : eine empirische Untersuchung der Präferenzstruktur und...
Schmidt, Katja - 2009
In der vorliegenden Forschungsarbeit wird schrittweise ein Prognosemodell entwickelt, welches die Ermittlung des Vertriebspotenzials von drei Produktinnovationen eines mittelständischen Automobilzulieferers bei Vermarktung dieser über eine Bundlingstrategie auf dem deutschen Markt ermöglicht....
Persistent link: https://www.econbiz.de/10012875372
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Gamification for business process modeling
Pflanzl, Nicolas - 2018
Persistent link: https://www.econbiz.de/10011848043
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Gamification as a service : Conceptualization of a generic enterprise gamification platform
Herzig, Philipp - 2014
Persistent link: https://www.econbiz.de/10010466921