Lemken, Dominic; Langen, Nina - In: Q open : a journal of agricultural, climate, … 3 (2023) 1, pp. 1-27
Due to growing health and environmental problems related to the overconsumption of meat in western diets, we …. Consumers favoured the reduced portion sizes when faced with the meat reduction task. This reduction preference is even more … prevalent among regular consumers of the meat dish, i.e. consumers with relevant consumption habits to reconsider. We discuss …
