Advertising plays an essential role for creating brand awareness that leads to consumer behavior toward services and products. The objective of this research is to investigate the role of mid-roll video advertising regarding its perceived intrusiveness and value on viewers' response to those...

This study examined the effect of familiarity with the Huawei smartphone brand as a mediator between brand involvement and brand loyalty in China and explored behavioral and attitudinal loyalty as two major components of brand loyalty. An exploratory mixed-methods design grounded in the...

Advertising plays an essential role for creating brand awareness that leads to consumer behavior toward services and products. The objective of this research is to investigate the role of mid-roll video advertising regarding its perceived intrusiveness and value on viewers' response to those...

Asian food markets are large and growing very rapidly. Per capita food consumption is increasing as income rises, and food consumption habits are changing. Asian food retailing is also changing rapidly, as distribution and transportation modernizes. Consumers are becoming more sophisticated,...

Environmental degradation in arid and semi-arid regions often results from trade-offs between immediate and long-term needs. Ecological (and ultimately economic) benefits of restrained, sustainable resource use are well-understood by scientists, and are usually apparent to local farmers and...

Thailand and Egypt have seen some striking parallels in the past few years, culminating in military overthrows of elected governments, acts which were widely supported by the middle classes. This paper examines middle class thinking behind opposition to the governments, and subsequent support...

Thailand’s recent coup was not received favorably in the West, but many parts of Thai society support it. In particular, business sentiment has improved greatly in the short time since the coup. The Bank of Thailand’s monthly Business Sentiment Index (BSI) showed sharp decline in 2013, even...

The West usually portrays Thailand’s coup negatively. Middle class Thai generally regard it as last-chance attempt to save Thailand from becoming a failed state. Middle class Bangkok originally supported Thaksin, but turned against him in late 2005. Middle class support originally was...