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Country of origin as a determinant of young Europeans' buying attitudes : marketing implications
Bartosik-Purgat, Małgorzata - In: Oeconomia Copernicana 9 (2018) 1, pp. 123-142
Persistent link: https://www.econbiz.de/10012229098
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Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
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Brand and consumer characteristics as drivers of behaviour towards global and local brands
Šapić, Srđan; Kocić, Milan; Filipović, Jovana - In: Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis … 36 (2018) 2, pp. 619-645
Persistent link: https://www.econbiz.de/10012212913
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The condition of economies : do most valuable global brands matter?
Flisikowski, Karol; Kucharska, Wioleta - In: Equilibrium : quarterly journal of economics and … 13 (2018) 2, pp. 251-264
Persistent link: https://www.econbiz.de/10012231761
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Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy
Atkin, Tom; Wilson, Damien; Thach, Liz; Olsen, Janeen E. - In: Wine Economics and Policy 6 (2017) 2, pp. 155-164
Research studies have proven that place-based/regional branding methods have a positive effect on brand equity and …
Persistent link: https://www.econbiz.de/10011868320
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The economics of collective brands
Fishman, Arthur (contributor) - 2010
We consider the consequences of a shared brand name such as geographical names used to identify high quality products …, for the incentives of otherwise autonomous firms to invest in quality. We contend that such collective brand labels …
Persistent link: https://www.econbiz.de/10003984449
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Country of origin and brand loyalty on cosmetic products among Universiti Utara Malaysia students
Azuizkulov, Doniyor - In: Atlantic review of economics : AROE 2 (2013)
The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of … brand reputation and purchase behavior. In this study, brand loyalty is conceptualized as a dependent variable and its … relationship with other independent variables (i.e. country of origin, students’ demography, brand reputation, purchase behavior …
Persistent link: https://www.econbiz.de/10010228871
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How to promote quality perception in wine markets : brand advertising or geographical indication?
Yue, Chengyan (contributor); Marette, Stéphan (contributor) - 2006
Persistent link: https://www.econbiz.de/10003375426
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Geographical indications of origin as a tool of product differentiation : the case of coffee
Teuber, Ramona (contributor) - 2007
An increasing interest in geographical indications of origin (GIs) as a tool of product differentiation can be observed in the so-called specialty coffee sector. Similar to the approach for wine in France and Italy, more and more coffee-producing countries try to establish appellations systems...
Persistent link: https://www.econbiz.de/10003581984
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The Economics of Collective Brands
Fishman, Arthur; Finkelshtain, Israel; Yacouel, Nira; … - 2010
We consider the consequences of a shared brand name such as geographical names used to identify high quality products …, for the incentives of otherwise autonomous firms to invest in quality. We contend that such collective brand labels …
Persistent link: https://www.econbiz.de/10014211965