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The purpose of research in marketing is to develop a more effective, efficient, and humane marketing system. The present research-publication system puts too much emphasis on quality control. This distracts attention from the fundamental purpose of publishing and thus inhibits innovation....
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Across four studies, including one involving an actual monetary decision, the authors demonstrate that forming a … failure to consider ethical products may reflect seemingly minor contextual issues guiding the decision process and not …
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Our comments about the paper by Leeflang and Wittink wInternat. J. Res. Marketing, 17 2000. 105x comprise of two components: first, we address two issues on which we disagree with Leeflang and Wittink: soft versus hard data, and individual-level versus segment-level models. Secondly, we...
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-the-counter analgesics to illustrate how such models can be gainfully utilized for marketing decision making concerning product positioning …
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be defined for prioritizing and choosing the AFIs. Using fuzzy multi criteria decision making model, the AFIs' can be …
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Failure Mode Effect Analysis (FMEA) is a powerful proactive technique developed to prevent product and process failures. FMEA (also known as the fish-bone or the Ishikawa technique after its originator) was first used by Japanese automobile manufacturers to plan their production systems on the...
Persistent link: https://www.econbiz.de/10013098293
This paper explores how theories of the planning fallacy and the outside view may be used to conduct quality control and due diligence in project management. First, a much-neglected issue in project management is identified, namely that the front-end estimates of costs and benefits -- used in...
Persistent link: https://www.econbiz.de/10013007626
improvement process. The goal of this research is to gain a deeper understanding of this decision environment, and the …-focused institutional decision process model. Findings - When viewed in a systemic context, the accreditation process assumes a unique …, balance, and integrate the concerns of their various stakeholders, in a stakeholder-focused decision process. Research …
Persistent link: https://www.econbiz.de/10012695404