Qualitative research : good decision making through understanding people, cultures and markets
Sheila Keegan
| Year of publication: |
c 2009
|
|---|---|
| Authors: | Keegan, Sheila |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marktforschung | Market research | Qualitätsmanagement | Quality management | Entscheidung | Decision | Qualitative Methode | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XII, 260 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index 0912 |
| ISBN: | 978-0-7494-5464-7 ; 0-7494-5464-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836184