Showing 1 - 9 of 9
Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...
Persistent link: https://www.econbiz.de/10010310668
Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...
Persistent link: https://www.econbiz.de/10009626973
Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...
Persistent link: https://www.econbiz.de/10010954458
Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...
Persistent link: https://www.econbiz.de/10010076735
Persistent link: https://www.econbiz.de/10014550954
The presumed dominant role of usability attributes (ie usefulness and ease of use) in predicting consumer adoption of a technologically based innovation (eg internet banking — IB) is reexamined, by using an extended framework, which, apart from usability, incorporates the social and...
Persistent link: https://www.econbiz.de/10014241220
This study proposes and empirically validates a model that incorporates the interaction effects of consumer's shopping orientation (utilitarian/recreational) and attitudes towards the online store atmospheric qualities (information related cues, navigation cues, aesthetic cues) on online...
Persistent link: https://www.econbiz.de/10014241223
Servicescapes are the manmade environments where hospitality activities, such as dining and lodging, occur. For more than two decades tourism and hospitality research has sought to understand the impact of hospitality servicescapes, primarily on hospitality customers and, to a lesser degree, on...
Persistent link: https://www.econbiz.de/10014241224
The purpose of this research is to examine the possibility of distinguishing between adopters and nonadopters when conceptualizing the drivers of the decision to adopt technologically based innovations. A second research objective is to examine factorial validity through the assessment of the...
Persistent link: https://www.econbiz.de/10014241231