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How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu; Tok, Dickson; Zhou, Xiaoyu; Chen, Xi - In: Psychology & marketing 40 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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Water the flowers you want to grow? : evidence on private recognition and donor loyalty
Bittschi, Benjamin; Dwenger, Nadja; Rincke, Johannes - 2020
We study donor loyalty in the context of church membership in Germany. Church members have to make substantial payments to their church but can opt out at any time. In a large-scale field experiment, we examine how private recognition for past payments affects church members' loyalty. We find...
Persistent link: https://www.econbiz.de/10012244862
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Philanthropic campaigns and customer behavior : field experiments in an online taxi booking company
Singh, Jasjit; Teng, Nina; Netessine, Serguei - 2016 - Revised version of 2016/20/STR/TOM
Persistent link: https://www.econbiz.de/10011577806
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Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit; Teng, Nina; Netessine, Serguei - 2017 - Revised version of 2016/25/STR/TOM
Persistent link: https://www.econbiz.de/10011702943
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Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit; Teng, Nina; Netessine, Serguei - 2017 - Revised version of 2017/27/STR/TOM
Persistent link: https://www.econbiz.de/10011712208
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Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 4, pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
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Avengers assemble : avenger philanthropy as the new gift opportunity for nonprofit organizations
Mitchell, Sarah-Louise - In: Psychology & marketing 41 (2024) 9, pp. 2095-2106
Persistent link: https://www.econbiz.de/10015075161
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Why do people give? : the role of identity in giving
Aaker, Jennifer; Akutsu, Satoshi - 2009
Persistent link: https://www.econbiz.de/10003847498
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Feeling good about giving : the benefits (and costs) of self-interested charitable behavior
Anik, Lalin; Aknin, Lara B.; Norton, Michael I.; Dunn, … - 2009
Persistent link: https://www.econbiz.de/10003886439
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Taxing and subsidising charitable contributions
Krause, Alan - 2009
Persistent link: https://www.econbiz.de/10003889549