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The perception of using social media : a comparison of entrepreneurs implementing CSR in managerial practice and other entrepreneurs in selected V4 countries
Metzker, Zdenko; Belás, Jaroslav; Amoah, John - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 191-203
Persistent link: https://www.econbiz.de/10013161853
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Issues and Challenges of Social Media Adoption by Tourism SMEs
Robert Dawayan, Cynthia - 2017
Objective – Purpose of this study is to compile a literature review on the issues and challenges of social media adoption by tourism SMEs. The empirical part of this study consists of review from existing literature related to social media adoption by SMEs.Methodology/Technique – A...
Persistent link: https://www.econbiz.de/10012952070
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A Comprehensive Literature Review on the Adoption of Social Media Marketing in SME Retailors in Jordan
Al Tawara, Abdallah - 2017
Media Marketing (SMM) in Jordanian SME retailers. The paper also conducts a comprehensive review of the practices of Social …
Persistent link: https://www.econbiz.de/10012957406
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Social media as a promotional tool towards SME's development evidence from the financial industry in a developing economy
Amoah, John; Jibril, Abdul Bashiru - In: Cogent business & management 8 (2021) 1, pp. 1-21
for SME development. To achieve this objective, a total of 800 structured questionnaires were developed through an …
Persistent link: https://www.econbiz.de/10012659536
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Social media exploration and exploitation by small and medium enterprises for business continuity
Goel, Lakshmi; Donaldson, Janice - In: Journal of global information management 29 (2021) 6, pp. 1-15
Persistent link: https://www.econbiz.de/10012614495
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Exploring social media affordance in relationship marketing practices in SMEs
Sedalo, Genevieve; Boateng, Henry; Kosiba, John Paul Basewe - In: Digital business 2 (2022) 1, pp. 1-7
. Furthermore, a case study was used as the research design. The study's participants were SME owners/managers operating in Ghana …
Persistent link: https://www.econbiz.de/10013259356
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The impact of social media marketing for Indonesian SMEs sustainability : lesson from Covid-19 pandemic
Patma, Tundung Subali; Wardana, Ludi Wishnu; Wibowo, Agus; … - In: Cogent business & management 8 (2021) 1, pp. 1-16
The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and...
Persistent link: https://www.econbiz.de/10012642577
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Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs
Civelek, Mehmet; Gajdka, Krzysztof; Světlík, Jaroslav; … - In: Equilibrium : quarterly journal of economics and … 15 (2020) 3, pp. 537-563
Persistent link: https://www.econbiz.de/10012286473
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The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda
Musiime, Andrew; Mwaipopo, Lufumbi - In: Business management review : journal of the University … 22 (2019) 2, pp. 67-86
Persistent link: https://www.econbiz.de/10012062785