Narrow search
Showing 1 - 10 of 20,984
Cover Image
Product design and its influence on consumers' behavior
Wiecek, Annika - 2018
Persistent link: https://www.econbiz.de/10011959473
Cover Image
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van; Hooijdonk, Charlotte van; … - In: International journal of advertising : the review of … 42 (2023) 2, pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Cover Image
Sensory Aspects of Package Design
Krishna, Aradhna; Cian, Luca; Aydinoglu, Nilufer - 2017
. It can affect attention, comprehension of value, perception of product functionality, and also consumption, with …
Persistent link: https://www.econbiz.de/10014122188
Cover Image
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting; Wu, Zhanyong; Hu, Long; Jia, Qingcheng - In: International journal of consumer studies 47 (2023) 4, pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Cover Image
Distracted from comparison: product design and advertisement with limited attention
Johnen, Johannes; Leung, Benson Tsz Kin - 2022
Persistent link: https://www.econbiz.de/10013179721
Cover Image
Semantic congruence effects across olfactory and visual stimuli on product perception : an implicit and explicit approach
Nibbe, Nathalie - 2015
Persistent link: https://www.econbiz.de/10010478550
Cover Image
Product design difference perception model based on visual communication technology
Wang, Yinyin - In: International journal of product development : IJPD 26 (2022) 1/4, pp. 64-76
Persistent link: https://www.econbiz.de/10014230087
Cover Image
Privacy in online markets : a welfare analysis of demand rotations
O'Brian, Daniel P.; Smith, Doug - 2014
Persistent link: https://www.econbiz.de/10010473250
Cover Image
Product value analysis on customized product based on pleasurable design and time-driven activity-based costing in food industry
Wedowati, Endang Retno; Singgih, Moses Laksono; … - In: Cogent business & management 7 (2020) 1, pp. 1-22
The application of mass customization in the food industry requires an appropriate system design to meet the customers' needs and wants. One of the systems is the modularization concept for product design. The application of the modularization concept will impact manufacturing systems. Modular...
Persistent link: https://www.econbiz.de/10012643938
Cover Image
Designing to attract in an emerging market : applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension product
Kempen, Elizabeth; Christie, Lorna - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 4-21
In the ultra-high temperature (UHT) milk category, parent brands introduce line extensions as innovative product designs to address the competitiveness in the market. However, not knowing if consumers will purchase the product results in uncertainty for the product design and marketing team....
Persistent link: https://www.econbiz.de/10013382450