Distracted from comparison: product design and advertisement with limited attention
Johannes Johnen, Benson Tsz Kin Leung
| Year of publication: |
[2022]
|
|---|---|
| Authors: | Johnen, Johannes ; Leung, Benson Tsz Kin |
| Publisher: |
Louvain-la-Neuve : CORE |
| Subject: | Limited Attention | Product Design | Information Design | Market Competition | Produktgestaltung | Product design | Theorie | Theory | Wettbewerb | Competition | Wahrnehmung | Perception | Werbung | Advertising | Produktentwicklung | New product development |
freely available
| Extent: | 1 Online-Ressource (circa 65 Seiten) Illustrationen |
|---|---|
| Series: | LIDAM discussion paper CORE. - Louvain-la-Neuve : CORE, ZDB-ID 3064156-1. - Vol. 2022, 17 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Other identifiers: | hdl:2078.1/260126 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013179721