An informal corporate identity communication process model is developed to give theoretical foundation to the implicit assumption that everything the firm does communicates. Existing theories within the framework of corporate identity are reviewed, highlighting their contributions to theory but...

This study aims to integrate the distinct disciplines of corporate identity (CI) and corporate social responsibility (CSR), fusing these into a cohesive construct - quot;CSR Identityquot;. A conceptual analysis of the meaning and management of CSR and corporate identity were drawn to develop a...