The study investigates the effects of direct and mass marketing communications on the adoption timing of a new e-service among existing customers. The mass marketing communications concern both specific new service advertising and brand advertising from both the focal supplier and competitors....

As IT outsourcing services are crossing path with cloud computing services in the new dawn of cloud computing era, there is a lacking of research and framework to explain how IT outsourcing service provider will intend to adopt cloud computing based on some competitive analyses of its business...

The study investigates the effects of direct and mass marketing communications on the adoption timing of a new e-service among existing customers. The mass marketing communications concern both specific new service advertising and brand advertising from both the focal supplier and competitors....