The Florida orange juice industry has experienced great challenges-declining orange juice consumption and a domestic … whether it is better to continue promoting orange juice (OJ) sales by focusing on the Florida "brand" or whether orange juice … "Florida" on OJ products to help the industry understand the potential benefits of enhancing the image of "Florida" in …

In this study, we examine how a firm's advertising and R&D affects the firm's β-risk and idiosyncratic risk, which are … empirical generalizations. (1) Advertising is significantly associated with lower β-risk for firms with lower, median and higher … β-risk. (2) R&D significantly increases β-risk for firms with median and higher β-risk firms. (3) Advertising is …