accrue for both interacting parties. This is also the case for Bank-SME relationships. However, the recent financial crisis … academic and managerial circles, and offers insights on both the expected effect of the recent crisis on Bank-SME relationships …

Service quality and customer satisfaction are parts of factors that influence customer loyalty to bank services. Both … influenced their loyalty to the bank; and (3) examine simultaneous effects of service quality and customer satisfaction on … customer loyalty. This study used a survey research design, and respondents were selected purposively from a population of Bank …

that customers are not going to shift into other banks. Therefore, a bank has to understand the needs and wants of …

bei der Strategieumsetzung spielt der Vertrieb als Schnittstelle zwischen Markt und Bank. Die strategiekonsistente …