Containerized shipping is the backbone of global trade and a pivotal element in modern day globalization. Every year, millions of containers are shipped onboard more than 5.000 container - the main shipping routes being between Asia, Europa and the USA. In 2010, more than 30 million TEUs (twenty...

Multi-stage marketing gains increasing attention as knowledge of and influence on the customer's customer become more critical for the firm's success. Despite this increasing managerial relevance, systematic approaches for analyzing multi-stage marketing are still missing. This paper...

Containerized shipping is the backbone of global trade and a pivotal element in modern day globalization. Every year, millions of containers are shipped onboard more than 5.000 container - the main shipping routes being between Asia, Europa and the USA. In 2010, more than 30 million TEUs (twenty...

Multi-stage marketing gains increasing attention as knowledge of and influence on the customer's customer become more critical for the firm's success. Despite this increasing managerial relevance, systematic approaches for analyzing multi-stage marketing are still missing. This paper...

Containerized shipping is the backbone of global trade and a pivotal element in modern day globalization. Every year, millions of containers are shipped onboard more than 5.000 container - the main shipping routes being between Asia, Europa and the USA. In 2010, more than 30 million TEUs (twenty...

Multi-stage marketing gains increasing attention as knowledge of and influence on the customer's customer become more critical for the firm's success. Despite this increasing managerial relevance, systematic approaches for analyzing multi-stage marketing are still missing. This paper...