Ausgangspunkt dieser Arbeit ist das Markenforschungs-Defizit im Bereich der mit Markenkäufen implizierten sozialen Perspektivenübernahmen. Modelle des Kaufverhaltens sollten um den interpersonellen Einfluss erweitert werden. Hierfür wird basierend auf der Fragestellung, inwiefern die...

The ongoing demographic changes in Germany pose serious consequences and challanges for society. One of these challenges is located in the economy. Most companies are in a global competition. In oder to survive they need to keep improving their products and services. Especially smal companies...

Fearing that our overreliance on an individual, heroic model of leadership will only continue to dampen the energy and creativity of people in our organizations and communities, this essay proposes a practice perspective of leadership based on a collaborative agency mobilized through engaged...

Identity and the global are indissociately linked, while globalization is a continuous process that cannot be stopped and identity will never seize to be understood and interpreted in relation to the context in which the individual is placed.Once the territorial borders have become open, once...

The new understanding of diversity involves more than increasing the number of different identity groups on the payroll. An important proposal is that the experience of diversity in an organisation results from pervasive styles of management. This article dealt with the specific paradigms of...

In modern academia, history is occasionally classified as a social science. My aim is to demonstrate why history has not become a ‘real’ social science, although historians who represent the most advanced trends within the discipline aspired to this. Two-faced status of history is...

SISTER, a Symbolic Interactionist Simulation of Trade and Emergent Roles, captures a fundamental social process by which macro level roles emerge from micro level symbolic interaction. The knowledge in a SISTER society is held culturally, suspended in the mutual expectations agents have of each...