Customer loyalty always remains a prime concern for business organization. The purpose of this is to identify key factors which influence customer loyalty around the globe in general and in Pakistan in particular. This study investigates the correlation between these factors and customer loyalty...

The current paper studies the influence of various factors on customer loyalty. The main hypothesis of the study insists that the list of most important factors affecting loyalty is dependant on the level of loyalty of costumers. LOGIT method was used for testing the hypotheses on the sample of...

Consumer happiness is the important area of research for marketers as happy consumer is the satisfied consumer of a company which generates significant revenue for the company. This research is conducted for the very same reason to find that what are the different factors which make consumer...

One of the many current controversies around fiduciary obligations is whether the duty of care and skill owed by a fiduciary is properly called a fiduciary duty. Another is what is the content of the fiduciary duty of good faith, and whether it stands apart from the duty of loyalty, or rather is...

Client recognizable proof that has been beaten is imperative to any organization's activity and development. Distinguishing proof of beat clients can help an organization sort out why clients are leaving and configuration market strategies to assist the organization with developing. The...

This research aims to determine the factors affecting customer loyalty towards Hearty Heart Cosmetics, a local brand in Yangon, Myanmar. The objectives of this research are 1) to determine the impact of perceived value on customer loyalty; 2) to determine the impact of customer satisfaction on...

This study investigated the links between customer satisfaction and customer loyalty related to customers patronizing star rated hotels, and the moderation roles of experiential encounter and customer patronage. This was investigated in a sample of 347 loyalty program members. Data was analyzed...

In customer relationship management (CRM), the grandfather clause is a common practice that differentiates between existing and new customers and exempts existing customers from a price hike to maintain their loyalty. Since the existing customers do not experience any price change, however, the...

The purpose of this study was to examine relationships between personality factors and Customer Loyalty for services. Using two services [Mobile Phone (N=588) & Credit Card (N=220)], consistent support was found for the effects of personality traits on customer loyalty patterns among mobile...

When the customer gets reliable and satisfactory experience about the expectations from the product it results in the loyalty of the customer towards 'brand'. The strength of the 'successful brand' is directly proportional to the expectations of the customer about it and it has various...