Rasanter Fortschritt, dynamisch ändernde Umwelten und steigender Wettbewerbsdruck bestimmen das heutige Wirtschaftsumfeld von Unternehmen in einer global vernetzten Welt. Unternehmen sind daher mehr denn je gefordert, kontinuierlich agil und innovativ zu sein. Die Mobilisierung von produktiver...

This study explores the determinants of customer loyalty in the Korean mobile telecommunications market with the emphasis on customer satisfaction and switching costs as major predictors of customer loyalty. South Korea has now become one of the world’s most leading mobile service markets with...

The aim of the present study is to investigate the relevant causal relationships on travel motivation, information sources, destination image, tourist satisfaction and destination loyalty during the Visit Perak Year promotional campaign. Data was collected using structured questionnaires that...

This paper is designed to understand the importance and impact of service quality on behavioral aspects like purchasing or repurchasing, recommending the store to others, complaining about the stores or switching to another store. This study was carried out in India, in which a sample size of...

This research examines how corporate social responsibility (CSR) affects customer satisfaction and its outcomes customer loyalty. This study develops and tests conceptual framework, which predicts that customer satisfaction partially mediates the relationship between CSR and customer loyalty....