Die Internationalisierung der Aktivitäten von Verlagshäusern bildet einen strategischen Schwerpunkt unternehmerischer Tätigkeit. Der Beitrag analysiert, ob und wie strategische Aspekte der internationalen Marktbearbeitung im Zeitschriftenmarkt identifiziert und anschließend in die...

Angesichts einer weiter zunehmenden Bedeutung der Globalisierungsthematik verfolgt diese Arbeit das Ziel, wesentliche Erfolgsfaktoren und Konfliktbereiche des Managements globaler Produkte zu ermitteln. Hierzu wurde vom Verfasser mit Hilfe einer umfangreichen empirischen Untersuchung das...

The term "global brand" has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the "Best Global Brands" (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or Marlboro they...

The term “global brand” has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the “Best Global Brands” (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or...

This paper uses a large plant level panel data set from Germany and a matching approach to look for causal effects of starting to export on plant performance. We find positive effects on growth of employment, labor productivity, and wages.

Vor dem Hintergrund stark unterschiedlicher Markstellungen von Betriebsformen im europäischen Lebensmitteleinzelhandel begründet diese Untersuchung die nationalen Marktdivergenzen durch unterschiedliche Kundenpräferenzen. Basierend auf dem Präferenzkonzept zeigen die Ergebnisse einer...

The information and communications revolution has hastened the process of globalization in today's world of business. Consequently, businesses, even small and mid-sized companies, are confronted with cultural diversity when these companies become internationally active. Yet only few businesses...

This paper analyzes the simultaneous relationship between R&D and foreign sales in Swedish multinational enterprises in the manufacturing sector. We argue that this two-way relationship should especially apply to multinationals based in small open economies due to the firms' high dependence on...