Global marketing : a decision-oriented approach
Svend Hollensen
| Year of publication: |
2007 ; 4. ed.
|
|---|---|
| Authors: | Hollensen, Svend |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Export marketing | Case studies | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXVIII, 714 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2004 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004882203