Islamic marketing ethics combines the principle of value maximisation with the principles of equity and justice for the … behaviour and living of bankers and customers alike. In a rapidly changing marketing environment the need to be customer …

promoting the Islamic ethical principles in their marketing practices, IBs can thus appeal to a larger clientele, both Muslims … and non-Muslims. This paper intends to critically analyse the current marketing practices of IBs in light of the ethical … criteria set out in the Islamic marketing ethics literature. The objective of this paper is to evaluate the extent to which the …

marketing issues related to Islamic finance is modest and somewhat ambiguous. Therefore, we review several decades of research … Islamic finance and its marketing. While we believe that our review will mainly serve as a crucial reinvigoration and launch … point for future research on Islamic finance marketing, it is also of great practical benefit for policymakers of various …

This paper explores the impact of the behaviour of a firm and its management on its stakeholders operating within the …

This paper explores the impact of the behaviour of a firm and its management on its stakeholders operating within the …