Cases in strategic marketing management : business strategies in Muslim countries
John A. Quelch
| Year of publication: |
2001
|
|---|---|
| Authors: | Quelch, John Anthony |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Prentice Hall |
| Subject: | Marketing | Islamic countries | Case studies | Management | Islamische Staaten | Strategisches Management | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 178 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-13-028357-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004604878