Ziel ist es, die konstruktivistische und sozial konstruktionistische Perspektivefür Marketing-Forscher und Marketing-Betreibende zugänglich zu machen.Dabei erweist sich die konstruktivistische Perspektive zum einen alshilfreich aber auch als zu begrenzt. Auf der Basis des sozialen...

Cross-border private equity deals have increased substantially in recent years. This study looks at the issue of how European investors view their local counterparts in the portfolio companies’ home countries. If they regard them as rivals, they will target countries that lack a private equity...

The purpose of this paper is to analyze the making of markets. The paper identifies two ideal-typical processes in which markets are made - organized making and spontaneous making - which are often combined in reality. Organized making is defined as a process in which at least two actors come...

Die Agrar- und Forstpolitiken der EU und Deutschlands stehen in einem politökonomischen Spannungsverhältnis zwischen Wertschöpfung und Rohstoffproduktion als ökonomieorientierte Ziele einerseits, der Ökologisierung der Landnutzung andererseits und schließlich dem Ziel der Förderung der...

Predictors of religion-based terrorism are becoming clearer. By comparing the evolution of Muslim-majority Pakistan and Hindu-majority India — nations created from the same landmass just sixty-four years ago that share similarities in language, ethnicity, culture, and cuisine — this paper...

Habermas' concept of communicative rationality, in which reason is construed in terms of the noncoercive intersubjectivity of mutual understanding and reciprocal recognition, provides a valid foundation on which the theory and practice of selves-directed learning can be developed. In an...

We argue that storytelling contexts – the way information is communicated through varying credibility sources, visual designs, writing styles, and content delivery – impact the effectiveness of surveys and elections in eliciting preferences formed through critical thinking (reasoned...