In many countries retailers use private label brands (i.e., brands sold under retailers' own labels) to differentiate assortment and price. As private label brands enjoy growing popularity and are increasing in both their quantity and quality, they continue to attract the attention of scholars...

Purpose – Digital media has revolutionized societies and changed forever how we do business. This paper aims to determine the current scope of service research in the area of digital media, identifying research gaps, and introducing new research contributions to complement our knowledge of...

The internet provides the informative potential for brand companies to display an actual brand report. The present work introduces and examines a systematic brand equity valuation based on an advanced and intelligent data analysis applied to data extracted from the internet. Specifically, the...

Many technological food innovations that offer desirable added value tend to be rejected by consumers. This study investigates explicit and implicit consumer acceptance and the role that information about innovative food products plays in consumer decision making. The results show that both...

Customer relationship management, system selection, electronic invoice processes, structural equation modeling, DeLone and McLean IS success model, risk management, maturity model, process model. - Systemauswahl, elektronische Rechnungsprozesse, Strukturgleichungsmodellierung, DeLone und McLean...