Hybrid offerings sales capability : conceptualization, scale development and validation
Mario Schaarschmidt, Gianfranco Walsh and Heiner Evanschitzky
| Year of publication: |
2022
|
|---|---|
| Authors: | Schaarschmidt, Mario ; Walsh, Gianfranco ; Evanschitzky, Heiner |
| Published in: |
British journal of management. - Oxford : Wiley-Blackwell, ISSN 1467-8551, ZDB-ID 2025938-4. - Vol. 33.2022, 3, p. 1560-1583
|
| Subject: | Leistungsbündel | Bundling strategy | Verkauf | Selling | Ressourcenorientierter Ansatz | Resource-based view | KMU | SME | Deutschland | Germany |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/1467-8551.12527 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013331139