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Bloom, Nicholas
112
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92
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76
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70
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41
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37
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37
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36
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34
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33
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30
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30
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29
Gáti, Mirkó
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Horváth, Dóra
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29
Schmit, Todd M.
29
Kenesei, Zsófia
28
Lemos, Renata
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Tschirley, David L.
28
Demeter, Krisztina
27
Woods, Timothy A.
26
Kind, Hans Jarle
25
Kolos, Krisztina
24
Koo, Won W.
24
Neulinger, Ágnes
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24
Sondergeld, Virginia
24
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ToKnowPress
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56
GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
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2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
54
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Choices
54
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54
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47
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1
Longitudinal study on the performance of US pharmaceutical firms : the increasing role of
marketing
Pattikawa, L. H.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003484699
Saved in:
2
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa
-
2006
bezüglich der
Werbung
eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10003428351
Saved in:
3
Leistungspolitik privater Radiosender am Werbemarkt
Pezoldt, Kerstin
;
Schultz, Julia
-
2009
Gewinne erwirtschaften. Sie müssen den Werbungtreibenden attraktive Möglichkeiten bieten, um ihre
Werbung
zu platzieren. Von …
Persistent link: https://www.econbiz.de/10009505965
Saved in:
4
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa
-
2008
bezüglich der
Werbung
eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10010492251
Saved in:
5
Erfolgsfaktoren der
Werbung
im Produktlebenszyklus : ein Beitrag zur Werbewirkungsforschung
Schürmann, Uwe
-
1993
Der
Werbung
kommt im Lebenszyklus von Produkten eine Schlüsselfunktion zum Ausbau und zur Sicherung des Markterfolges … zu. Dabei muß sich die
Werbung
an den strategisch relevanten Situationsbedingungen, wie sie in der Taxonomie des …
Persistent link: https://www.econbiz.de/10011960566
Saved in:
6
Werbung
: Lehr-, Studien- und Nachschlagewerk
Kloss, Ingomar
-
2016
-
Dritte, völlig überarbeitete und stark erweiterte Auflage
Persistent link: https://www.econbiz.de/10011898034
Saved in:
7
Werbung
als Marketinginstrument : Mit Fallbeispielen aus der Werbepraxis
Haedrich, Günther
-
1976
-
Reprint 2019
Persistent link: https://www.econbiz.de/10014510318
Saved in:
8
Journal of
advertising
research
Oxfordshire [u.a.] : WARC
;
[New York, NY] : Advertising …
;
…
-
Volume 33, issue 1 (January 1993) [?]-
Persistent link: https://www.econbiz.de/10001637225
Saved in:
9
Werbung
mit Geschichte : eine inhaltsanalytische und experimentelle Untersuchung der Werbewirkung von History Claims in Anzeigen
Hunold, Daniel
-
2016
Werbung
, Geschichte, Werbewirkung, Anzeige, History Claims, Brand, Heritage, History,
Advertising
…
Persistent link: https://www.econbiz.de/10012548327
Saved in:
10
Public-affairs-
Management
in Deutschland : Entwicklungen und Perspektiven
Siedentopp, Jan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003578834
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