Creative marketing communications : a practical guide to planning, skills and techniques
Daniel Yadin
| Year of publication: |
2001 ; 3. ed.
|
|---|---|
| Authors: | Yadin, Daniel L. |
| Publisher: |
London : Kogan Page |
| Subject: | Advertising | Public relations | Advertising copy | Marketing | Management | Communication in marketing | Marktkommunikation | Werbung | Ratgeber |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 343 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: published as Creating marketing communications. 1998 |
| ISBN: | 0-7494-3458-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004724414