A substantial body of empirical accounting, finance, management, and marketing research deals with problems with binary …

Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …

, specifically in managerial and marketing applications. The particular motivation is to bridge the gap between statistics and … marketing management by presenting statistical methods that are helpful in classifying market or management segments. The first … applying statistical methods to solve varied managerial and marketing issues. …