Marketing research : an applied orientation
Naresh K. Malhotra
| Year of publication: |
2004 ; 4. ed., international ed.
|
|---|---|
| Authors: | Malhotra, Naresh K. |
| Publisher: |
Upper Sadle River, NJ : Pearson Education International |
| Subject: | Marketing | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | Getr. Zählung + CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-033716-1 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: |
Persistent link: https://www.econbiz.de/10004775524