Marketing research : an applied orientation
Year of publication: |
2004 ; 4. ed., international ed.
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Authors: | Malhotra, Naresh K. |
Publisher: |
Upper Sadle River, NJ : Pearson Education International |
Subject: | Marketing | Marktforschung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Loglineare Modellierung mit dem Abschlußtest : e. Instrument für d. empir. Marketingforschung
Schiller, Karla, (1986)
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Mathematical models in marketing
Murdick, Robert G., (1971)
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Bayesian statistics and marketing
Rossi, Peter E., (2006)
- More ...
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Personal reflections on my research contribution to marketing
Malhotra, Naresh K., (2011)
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Marketing of services : retailing and health care
Malhotra, Naresh K., (2011)
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International and cross-cultural marketing
Malhotra, Naresh K., (2011)
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