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Marketing for Electronic Market Places -the Relevance of Two"Critical Points of Success"
Kollmann, Tobias - Universität <Duisburg-Essen> / Lehrstuhl für … - 1998
The fact that an electronic market (EM)belongs to a specific market place operatorresults in specific objectives of itsmarketing. The main question is: How canan operator promote the performance ofhis market place ?The central task of an EM is the coordinationof supply and demand....
Persistent link: https://www.econbiz.de/10005867841
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A Novel Approach to Incubator Evaluations: The PROMETHEE Outranking Procedures
Schwartz, Michael; Göthner, Maximilian - 2009
Organization Method for Enrichment Evaluation) and compares the longterm effectiveness of five technologyoriented BIs in Germany … PROMETHEE is a wellsuited methodological approach for the evaluation and comparisons in the specific context of business … 410 ehemalig geförderten Unternehmen die OutrankingMethode PROMETHEE (Preference Ranking Method for Enrichment Evaluation …
Persistent link: https://www.econbiz.de/10010267034
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Criteria of effective marketing : analysis of corporate marketing activities in Hungary
Nagy, Szabolcs - 2015
The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …
Persistent link: https://www.econbiz.de/10011399112
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Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan; Winer, Russell S. - 2018
Persistent link: https://www.econbiz.de/10012126183
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Talk or text? : evaluating response rates by remote survey method during Covid-19
Amaral, Sofia; Dinarte-Diaz, Lelys; Domínguez, Patricio; … - 2022
Researchers and policy makers face significant challenges in selecting a method to conduct remote surveys, especially when collecting sensitive information or during turbulent life stages of hard-to-reach groups. In the context of the COVID-19 lockdown, we randomly selected about 600 adults in...
Persistent link: https://www.econbiz.de/10012798208
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Assessing Three Sources of Misresponse to Reversed Likert Items
Swain, Scott D.; Weathers, Danny; Niedrich, Ronald W. - 2012
Data collected using multi-item Likert scales that contain reversed items often exhibit problems, such as unexpected factor structures and diminished scale reliabilities. These problems arise when respondents select responses on the same side of the scale neutral point for both reversed and...
Persistent link: https://www.econbiz.de/10014050176
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On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications
Sanstad, A.H.; Koomey, J.G.; Levine, M.D. - 2008
In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called market barriers'' to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has...
Persistent link: https://www.econbiz.de/10009435880
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Wisconsin Inventors` Network Database final report
2008
The Wisconsin Innovation Service Center at UW-Whitewater received a DOE grant to create an Inventor`s Network Database to assist independent inventors and entrepreneurs with new product development. Since 1980, the Wisconsin Innovation Service Center (WISC) at the University of...
Persistent link: https://www.econbiz.de/10009435882
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Wisconsin Inventors' Network Database final report
2008
The Wisconsin Innovation Service Center at UW-Whitewater received a DOE grant to create an Inventor's Network Database to assist independent inventors and entrepreneurs with new product development. Since 1980, the Wisconsin Innovation Service Center (WISC) at the University of...
Persistent link: https://www.econbiz.de/10009436711