Magic numbers for consumer marketing : key measures to evaluate marketing success
Year of publication: |
2005
|
---|---|
Authors: | Davis, John |
Publisher: |
Singapore : Wiley |
Subject: | Marketing | Evaluation | Marketing research | Erfolg | Messzahl |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Evaluating market opportunity and delivering a successful product
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Evaluating a computer-based marketing course by means of focus groups and interviews
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Marketing for Electronic Market Places -the Relevance of Two"Critical Points of Success"
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Magic numbers for consumer marketing : key measures to evaluate marketing success
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Britain and the German Zollverein, 1848 - 66
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