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Kennzahlensysteme zur Erfolgskontrolle des Verkaufs und der Marketing-Logistik : Entwicklung und Anwendung in der Konsumgüterindustrie
Bentz, Stephan - 1983
Strukturierung der Kontrollsystementwicklung für den Verkauf und die Marketing-Logistik abgeleitet und anhand von …Die Erfolgskontrolle gehört zu den wesentlichen Aufgaben des Marketing-Management. Dabei bildet die Auswahl und …
Persistent link: https://www.econbiz.de/10011942026
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Optimal Selling Strategies When Buyers May Have Hard Information
Schmitz, Patrick W. - 2007
Consider a revenue-maximizing seller who can sell an object to one of n potential buyers. Each buyer either has hard information about his valuation (i.e., evidence that cannot be forged) or is ignorant. The optimal mechanism is characterized. It turns out that more ignorance can increase the...
Persistent link: https://www.econbiz.de/10014222492
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Personal selling in marketing
Olariu, Ioana - In: Studies and scientific researches / Faculty of Economic … (2017), pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
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The power to predict : how real-time businesses anticipate customer needs, create opportunities, and beat the competition
Ranadivé, Vivek - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004491239
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A structural model of sales-force compensation dynamics: estimation and field implementation
Misra, Sanjog; Nair, Harikesh - 2009 - This version: August 2009
Persistent link: https://www.econbiz.de/10003886408
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A structural model of sales-force compensation dynamics : estimation and field implementation
Misra, Sanjog; Nair, Harikesh - 2009 - This version: August 2009
significantly improve marketing decision-making, and firms’profitability …
Persistent link: https://www.econbiz.de/10003888112
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Sales & marketing management
[Erscheinungsort nicht ermittelbar] : Proquest; New … - Nachgewiesen 134.1985 - 162.2010,1; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10008654817
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Marketing response models for shrinking beer sales in Germany
Polasek, Wolfgang - 2012
Persistent link: https://www.econbiz.de/10009567496
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Marketing response models for shrinking beer sales in Germany
Polasek, Wolfgang - 2012
exogenous variables as in Polasek (2011) together with marketing efforts that follow a sustained growth allocation principle …. This approach allows to model growth rates in markets that are exposed to fierce competition and where marketing efforts … cannot be evaluated directly. The class of gSRF models has the property that it models supply (i.e. marketing efforts) and …
Persistent link: https://www.econbiz.de/10009684800
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What factors affect collaboration between sales and marketing departments?
Dewsnap, Belinda (contributor); Jobber, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002590247