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25
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date (oldest first)
1
Unleashing the Ideavirus
Godin, Seth
Seth Godin geht in seinem neuesten Buch wieder auf die Möglichkeiten der Mundwerbung im
Internet
ein. Seine These … werden. Vielmehr bestehe die Aufgabe des
Marketing
darin, Prozesse zu initiieren, durch die die Kommunikation der Kunden …
Persistent link: https://www.econbiz.de/10005840619
Saved in:
2
Longitudinal study on the performance of US pharmaceutical firms : the increasing role of
marketing
Pattikawa, L. H.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003484699
Saved in:
3
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa
-
2006
bezüglich der
Werbung
eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10003428351
Saved in:
4
Leistungspolitik privater Radiosender am Werbemarkt
Pezoldt, Kerstin
;
Schultz, Julia
-
2009
Gewinne erwirtschaften. Sie müssen den Werbungtreibenden attraktive Möglichkeiten bieten, um ihre
Werbung
zu platzieren. Von …
Persistent link: https://www.econbiz.de/10009505965
Saved in:
5
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa
-
2008
bezüglich der
Werbung
eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10010492251
Saved in:
6
Erfolgsfaktoren der
Werbung
im Produktlebenszyklus : ein Beitrag zur Werbewirkungsforschung
Schürmann, Uwe
-
1993
Der
Werbung
kommt im Lebenszyklus von Produkten eine Schlüsselfunktion zum Ausbau und zur Sicherung des Markterfolges … zu. Dabei muß sich die
Werbung
an den strategisch relevanten Situationsbedingungen, wie sie in der Taxonomie des …
Persistent link: https://www.econbiz.de/10011960566
Saved in:
7
Werbung
: Lehr-, Studien- und Nachschlagewerk
Kloss, Ingomar
-
2016
-
Dritte, völlig überarbeitete und stark erweiterte Auflage
Persistent link: https://www.econbiz.de/10011898034
Saved in:
8
Werbung
als Marketinginstrument : Mit Fallbeispielen aus der Werbepraxis
Haedrich, Günther
-
1976
-
Reprint 2019
Persistent link: https://www.econbiz.de/10014510318
Saved in:
9
Journal of advertising research
Oxfordshire [u.a.] : WARC
;
[New York, NY] : Advertising …
;
…
-
Volume 33, issue 1 (January 1993) [?]-
Persistent link: https://www.econbiz.de/10001637225
Saved in:
10
Humor in advertising : a comprehensive analysis
Gulas, Charles S.
-
2006
Persistent link: https://www.econbiz.de/10004879736
Saved in:
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