A trend reported by both academics and practitioners is that advertising on TV has become increasingly energetic. This study investigates the association between the energy level in ad content and consumers' tendency of ad-watching or ad-avoidance. Using a data set of over 27,000 TV commercials...

This study develops and estimates a model of multi-channel customer purchase behavior in a vertically differentiated channel structure. In recent years many retailers have added exclusively sourced factory outlet stores into their channel mix to achieve market expansion and customer...

We investigate how adoption of a retailer’s factory outlet channel impacts customers’ spending in the retailer’s traditional retail store channel. In recent years, many retailers have added exclusively sourced factory outlet stores into their channel mix to achieve market expansion and...

In this research, we develop an analytical model to investigate how the content of Online Word of Mouth (OWOM) impacts prices, product adoption, and profit when consumers have uncertainty about both the product quality and their own appreciation of quality. We consider how pricing is impacted by...

In this research, cobalt oxide produced by the hydrothermal method through the using thioglycolic acid (TGA) as the fuel is discussed in this paper. The produced cobalt oxide nanomaterials are characterized via X-ray diffraction analysis (XRD), high resolution scanning electron microscopy...

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in...

In this research, cobalt oxide produced by the hydrothermal method through the using thioglycolic acid (TGA) as the fuel is discussed in this paper. The produced cobalt oxide nanomaterials are characterized via X-ray diffraction analysis (XRD), high resolution scanning electron microscopy...