Unique inter-brand effects of price on brand choice
Year of publication: |
1995
|
---|---|
Authors: | Krishnamurthi, Lakshman ; Raj, S. P. ; Sivakumar, K. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 34.1995, 1, p. 47-56
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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