This paper seeks to show that brands are as old as civilization. It derives evidence of branding, in various forms, from important historical periods beginning 2250 BCE in the Indus Valley through to 300 BCE Greece. This evidence is compared with modern research directed toward developing a...

A number of different mobile payment solutions have been presented the last decade. The phone subscription with its security mechanisms are used for user identification and payments. This is the case for SMS based payment and ticketing systems that are getting more and more popular. However,...

This study is the first stage of a multi part study examining halo effects among auditors. We specifically examine two questions: (1) Are auditors susceptible to halo effects, and (2) Does the presence of fraud risk factors mitigate halo effects by increasing auditor objectivity and skepticism?...

This report: - Assesses the current employment conditions of part-time workers in comparison with those of comparable full-time workers across a range of countries. - Investigates the barriers to mutually agreed and freely chosen part-time work that meets the needs of both employers and workers....