Global segments (e.g., business executives, MTV-nurtured teenagers) evolve from worldwide-shared activities that over time shape customer expectations. We argue that homogenization of expectations in global segments is not perfect. We identify forces that drive customer expectations towards...

Canonical models of rational choice fail to account for many forms of motivated adaptive behaviors, specifically in domains such as food selections. To describe behavior in such emotion- and reward-laden scenarios, researchers have proposed dual-process models that posit competition between a...

Comprehensive, multi-level approaches are required to address obesity. One important target for intervention is the economic domain. The purpose of this study was to synthesize existing evidence regarding the impact of economic policies targeting obesity and its causal behaviours (diet, physical...

Two studies examine gender differences in responses to advertising with emotional content that varies on agency -- a fundamental component of the male, but not female, stereotype. As hypothesized, males reported a less pleasant viewing experience and a less favorable attitude toward the...

We develop a conceptual governance framework to guide the creation and management of a modular network to address complex social problems. Drawing on theoretical foundations in modularity and inter-organizational networks, we propose that modularization of complex social problems is a dialectic,...

This research explores the justification and implications of incorporating consumption variety into mobile-based food recommendation systems. Our study makes use of data from a popular mobile fitness app, in which we are able to observe large volumes of daily food logs of thousands of users. We...

When a product disappears from the store, one usually assumes the manufacturer has decided to cease production, which is commonly referred to as product elimination. With the increasing power retailers have on product line-ups, however, product removal decision could be entirely driven by...

Should advertising be approached differently in emerging than in developed markets? Using data from 256 TV commercial tests conducted by a multinational FMCG company in 23 countries, we consider two routes of persuasion: a functional route, which emphasizes the features and benefits of a...