Labels, certifications and endorsements signaling the quality of food have an impact on the purchasing choices of multiple segments of US consumers. At the same time, not much is known about the relationships between the sources providing information through these quality signals and consumer...

To create and sustain a competitive advantage in markets that increasingly value animal welfare attributes, meat companies need to meet public and private production standards while communicating to final consumers through their brands. Data are collected from a representative sample of 460 U.S....

Growing segments of world consumers seek better quality, healthiness and larger variety in their food consumption (Verbeke, 2005; IDDBA, 2008). As part of this process, consumers’ attention for place-of-origin (POO) attributes as part of the demand of agri-food products is increasing (Grunert,...

Managing a global brand means developing its equity but also protecting it from global challenges (Shocker et al., 1994) and from the risk of negative shocks that may affect a brand (Okada and Rubstein, 1998), a multi-national company (Klein and Dawar, 2004) or a whole industry (Roehm and...

Recent agricultural economics literature has largely analyzed consumers’ willingness to pay (WTP) for many credence attributes, including place of origin, organic, locally grown, environment friendly, fair trade, and animal welfare. In this study, we instead attempt to analyze why...

To create and sustain a competitive advantage in markets that increasingly value animal welfare attributes, meat companies need to meet public and private production standards while communicating to final consumers through their brands. Data are collected from a representative sample of 460 U.S....

Labels, certifications and endorsements signaling the quality of food have an impact on the purchasing choices of multiple segments of US consumers. At the same time, not much is known about the relationships between the sources providing information through these quality signals and consumer...