The interorganizational structures necessary to implement and achieve the logistical performance improvements identified in the Efficient Consumer Response (ECR) initiative and related supply chain management concepts are difficult to develop. Firms continue to struggle to implement integrated...

Although considerable research exists on consumer processing of nutrition labeling and package claims, less is known about consumer interpretation of nutrient content claims in advertising. This is important because product advertising often provides a significant first step for consumers in...

Consumers are increasingly exposed to nutrition and health information on food packages. In particular, front-of-package (FOP) nutrition labeling has become a popular way for food marketers to communicate information to customers about the healthfulness of their products. With so many disparate...