In this article, we examine the importance of measurement to the communications industry, the insufficiency of measurement in communications, how communications professionals' measurement needs are changing, obstacles to meeting measurement needs, and the potential benefits from understanding...

Today, changes in the business environment, coupled with unprecedented technological changes, have significantly affected how the corporate communication function is defined, taught, and implemented in the United States and throughout the world. This article will focus on those changes with a...

Organizations increasingly recognize the importance of corporate reputation to achieve business goals and stay competitive. In recent years, companies as large and prominent as Arthur Andersen and Bridgestone/Firestone learned hard lessons about how quickly a damaged reputation can harm employee...

Ten years ago, when the definitional article Corporate Communication as a Discipline: Toward a Definition (Argenti, 1996) was commissioned by Management Communication Quarterly, the field of corporate communication was relatively new to business schools and transitioning in the business world...

Paul Argenti and Ryan Calsbeek of Dartmouth explain that corporations should focus not on their rankings, but on the attributes that influence those rankings. They combine evolutionary biology and corporate reputation research to determine what makes a company the best that it can be, arguing...

Is it the responsibility of companies to create value for shareholders alone or for all stakeholders? Can corporations behave responsibly in the Covid-19 era? If so, what does that look like? First, companies must take care of their own, viewing employees as assets, not liabilities. The...

Organizations increasingly recognize the importance of corporate reputation to achieve business goals and stay competitive. In recent years, companies as large and prominent as Arthur Andersen and Bridgestone/Firestone learned hard lessons about how quickly a damaged reputation can harm employee...