Producers are continually seeking to differentiate their products in the marketplace. A common approach is via labeling where differences in production methods are marketed. Yet, positive labeling for the new product has the potential to stigmatize the conventionally produced product by...

The organic dairy category is one the fastest growing categories of organic production in the U.S. Organic milk consumers generally cite perceived health benefits and lower risk of food contamination, as well as perceived superior quality and low environmental impact of organic farming methods,...

The mandatory nature of generic advertising funding remains a contentious issue. Theoretically and in laboratory environments, a provision point mechanism with a money-back guarantee offers an attractive voluntary alternative to the standard voluntary contribution mechanisms, yet in practice,...

Given the uncertain legal status of generic advertising programs for agricultural commodities, alternative voluntary funding institutions are investigated hat could provide a high level of benefits to producers. This experimental study simulates key economic and psychological factors that affect...

The material contained herein is supplementary to the article named in the title and published in the American Journal of Agricultural Economics.

In understanding decreases in demand after exposure to media-induced food scares, aggregate data are almost exclusively presented without taking into consideration potential confounding variables. However, a better approach may be to use an experimental design coupled with targeting homogeneous...

The mandatory nature of generic advertising funding remains a contentious issue. Theoretically and in laboratory environments, a provision point mechanism with a money-back guarantee offers an attractive voluntary alternative to the standard voluntary contribution mechanisms, yet in practice,...

Consumers indicate on surveys that price and freshness are important to their purchase decisions. If this is true, then why don’t retailers sell milk differentiated by the date it was pasteurized or why are meats not displayed with several different prices based on time since butchering? Our...