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Uncommitted couples : some efficiency and policy implications of marital bargaining
Aura, Saku - 2002
This paper studies a married couple s dynamic investment and consumption choices under the assumption that the couple cannot commit across time not to renegotiate their decisions. The inefficiencies that can arise are characterized. Efficiency properties of different divorce asset-division...
Persistent link: https://www.econbiz.de/10011511104
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Uncommitted couples : some efficiency and policy implications of marital bargaining
Aura, Saku - 2002
This paper studies a married couple's dynamic investment and consumption choices under the assumption that the couple cannot commit across time not to renegotiate their decisions. The inefficiencies that can arise are characterized. Efficiency properties of different divorce asset-division...
Persistent link: https://www.econbiz.de/10001731772
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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023
the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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Targeted advertising and social status
Vikander, Nick - 2011
Persistent link: https://www.econbiz.de/10008824718
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Thin and thicker slices : how advertising effectiveness depends on exposure duration
Elsen, Millie - 2012
Consumers are exposed to rising numbers of ads for which they have falling amounts of time. This poses a serious challenge for advertisers and ad agencies who want to engage consumers with their ads, create positive impressions and build memory for their ads and brands. The bulk of ads in...
Persistent link: https://www.econbiz.de/10009733184
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Post-colonial consumer respect and the framing of neocolonial consumption in advertising
Varman, Rohit; Belk, Russell W.; Sreekumar, Hari - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 362-382
Persistent link: https://www.econbiz.de/10014634469
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Targeted Advertising and Social Status
Vikander, Nick E. - 2011
This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising allows consumers both to buy different varieties and to...
Persistent link: https://www.econbiz.de/10014186696
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Complexity and accuracy in consumer choice : the double benefits of being the consistently better brand
Conlon, Bernard (contributor);  … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001612906
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003754335
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Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa - 2006
. Damit wird ihr eine zentrale Rolle als Vermittler von Werbewirkung zugesprochen. Allerdings wurde diese Vermittlerrolle … Kontrolle von langfristiger TV-Werbewirkung bei etablierten Konsumgütern. Bereits bestehende Wirkungshypothesen zur Rolle der … Werbeeinstellungen. -- Werbeeinstellung ; langfristige Werbewirkung ; Werbe-Trackingdaten ; Multigruppenanalyse ; Werbevariationen …
Persistent link: https://www.econbiz.de/10003428351