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Estonian marketers' attitude towards podcasts as an innovative marketing channel
Resilient, Kaja; Kurtis, Mare; Ohlau, Aili - In: Marketing i menedžment innovacij : m&mi (2022) 1, pp. 202-218
Persistent link: https://www.econbiz.de/10013202300
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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018
The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...
Persistent link: https://www.econbiz.de/10011891856
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Measuring the "free" digital economy within the GDP and productivity accounts
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2017
Persistent link: https://www.econbiz.de/10011787398
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Measuring the "free" digital economy within the GDP and productivity accounts
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2017
Persistent link: https://www.econbiz.de/10011792227
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Political ideology in consumer resistance : analyzing far-right opposition to multicultural marketing
Ulver, Sofia; Laurell, Christofer - In: Journal of public policy & marketing 39 (2020) 4, pp. 477-493
Persistent link: https://www.econbiz.de/10012534325
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Marketing, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2023
Persistent link: https://www.econbiz.de/10014514544
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Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers
Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39
Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …
Persistent link: https://www.econbiz.de/10014318225
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Scientometric analysis of scientific literature on neuromarketing tools in advertising
Pilelienė, Lina; Alsharif, Ahmed H.; Alharbi, Ibrahim Bader - In: Baltic Journal of Economic Studies 8 (2022) 5, pp. 1-12
Persistent link: https://www.econbiz.de/10014279162
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The impact of brand social media marketing on the dynamics of the company's share value
Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32
which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising …
Persistent link: https://www.econbiz.de/10014371857