The lecture series in the autum and winter of 1994/95 at the Centre Marc Bloch brought to Berlin social researchers from Eastern and Western Europe who were questioning precisely these opposites. They had all done longterm qualitative research in factories and among entrepreneurs and managers in...

This article examines a range of writings on advertising. It shows that advertising has been written about as instrumental to an emerging capitalistic market, touted as a flamboyant lifestyle in autobiographical tales of charismatic advertising leaders, depicted as a coercive tool of...

This article investigates the global ‘retail revolution’ through the path chosen by key people in the Norwegian trade network called Technical Supplies Partner (TSP). The story is told from the perspective of a single entrepreneur working closely together with an A-team of fiercely...

Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values...

What became the post-War era's "less developed countries" (LDCs) varied enormously in their pre- modern or pre-industrial economic conditions. We hypothesize that if these countries are arrayed on a continuum of pre-industrial development such as that of the demographer Ester Boserup, countries...