In today's competitive environment organizations need to be effective not only for its very survival but also for its future growth & development. When potential investors want to invest their money as a share capital in a company they are interested in knowing whether the organization is...

Business Process Reengineering is all about fundamental reconsideration and rethinking of different processes associated with a business & redesigning these processes to obtain dramatic, drastic and sustainable change and improvement in quality and service with reduction in cost. The concept of...

This paper uses game theoretic approach to analyse whether a bribe giver in case of ‘harassment' bribes needs to be penalized or immunized by law. Various complexities in this issue are addressed by considering three different scenarios: a scenario in which bribe taking official is assumed to...

Being a much talked about topic in today’s business environment, Customer Relationship Management is an area of modern marketing management where there is wide scope for conceptual and empirical research. Recent empirical study has resulted in the development of a CRM process model viz;...

In India the concept and application of social entrepreneurship is still in the nascent stage. Unorganized activities by some ambitious individuals represent the social entrepreneurial space in the Indian economy. Government initiated activities backed by suitable policy framework is still...

Increased competition in the banking and financial services sector has resulted in increased focus on customer relationship management and this in turn is driving the sale of CRM software packages in India. Most of the CRM packages available in the market are based on client server architecture...

CRM is a process or methodology which is used to learn more about customers' needs and behaviors in order to develop stronger and reliable relationships with them. A problem is that CRM means different things to different people. The meaning of CRM ranges from direct e-mails, mass customization...

With the advent of new information & communication technologies (ICT) and its ever growing application in connecting people, online social media have become one of the main platforms for people to people interaction and this has obvious impact on formulation of marketing strategy for better...

Economic liberalization policies adopted by the lawmakers in the last decade of the previous century have resulted in steady growth in India's GDP and the share of services sector in this growth story is remarkable. At present services sector contributes to Indian economy in a significant manner...