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The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2007
Persistent link: https://www.econbiz.de/10003651669
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The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
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Omni-channel retailing : some reflections
Verhoef, Peter C. - In: Journal of strategic marketing 29 (2021) 7, pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
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Marketing communication drivers of adoption timing of a new e-service among existing customers
Prins, Remco (contributor); Verhoef, Peter C. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003484688
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The moderating roles of relationship quality and dependency in retailers’ new product adoption decisions
Everdingen, Yvonne Maria van (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10008662388
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Understanding brand and dealer retention in the new car market : the moderating role of brand type
Verhoef, Peter C. (contributor); Langerak, Fred (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002208428
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Understanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions
Sloot, Laurens M. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002513507
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Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002701449
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The quest for citations : drivers of artice impact
Stremersch, Stefan (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003402298
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The theoretical underpinnings of customer asset management : a framework and propositions for future research
Bolton, Ruth N. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701446