Purpose Companies are discovering the power of crowdsourcing as a source of new ideas for products and services. It is assumed that the personal engagement and the continuous involvement with a company’s products or services over a period of several weeks positively affect participants’...

Der vorliegende Beitrag befasst sich mit den Auswirkungen der rasanten Entwicklung in der Bewegtbild-Landschaft; er stellt etablierte Prozesse der Bewegtbild-Produktion vor und erläutert, warum neue Wege des Content-Managements erforderlich sind und wie diese für Unternehmer und...

In crowdsourcing contests, managers have to process hundreds of potential solutions on different topics and from different perspectives. This is resource-intensive, and the cognitive limits of humans are quickly exceeded. Applying contemporary AI-based language models is a promising way to help...

Purpose Virtual crowdsourcing initiatives, and in particular crowdsourcing competitions, have become a promising means of harnessing users’ creativity to help corporate innovation. To date, research has tended to focus on the outcome of the competition, i.e. on the creative solution. There is,...

Companies run branded crowdsourcing contests to achieve two main goals: generate ideas and create brand equity. This paper provides an empirical typology of contest users and reveals five distinct user types: jacks-of-all-trades, devoted brand fans, pure innovators, reward seekers and passive...

Proprietary brands are a major vehicle for producer profits: consumers have been shown willing to pay a considerable "brand premium" for a branded product over an otherwise identical unbranded product. Prior literature has implicitly assumed that only producers develop brands. In this paper, we...