Costless creation of strong brands by user communities : implications for producer-owned brands
Year of publication: |
2008 ; Rev.
|
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Authors: | Füller, Johann ; Hippel, Eric von |
Publisher: |
Cambridge, Mass. : MIT Sloan School of Management |
Subject: | Gemeinschaft | Community | Markenführung | Brand management | Markenartikel | Brand |
Extent: | Online-Ressource (30 S., 314 KB) Ill., graph. Darst. |
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Series: | Sloan working papers. - Cambridge, Mass. : [Verlag nicht ermittelbar], ZDB-ID 2446924-5. - Vol. 4718-08 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Other identifiers: | 10.2139/ssrn.1275838 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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