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The link between NPD activities and market volatility : an empirical study
Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008
New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...
Persistent link: https://www.econbiz.de/10009482114
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How Students as Consumers Learn Information about New Products
Šišara, Jelena; Goleš, Divna - 2017
other determinants of consumer behaviour were also considered. It concludes with some important marketing implications. …
Persistent link: https://www.econbiz.de/10011920390
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Marketing Strategy Formulation in the Commercialization of New Technologies
Vincent, Leslie Harris - 2005
marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general … absorptive capacity) on marketing strategy formulation effectiveness is explored. Utilizing a unique sample of university pre … examination of the role of dynamic capabilities in the effective formulation of marketing strategies. There has been very little …
Persistent link: https://www.econbiz.de/10009475745
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Using Online Search Data to Forecast New Product Sales
Kulkarni, Gauri M. - 2010
This dissertation focuses on online search as a measure of consumer interest. Internet use is at an all-time high in the United States, and according to the Pew Internet & American Life Project, 91% of Internet users use search engines to find information. Consumers' choices of search terms are...
Persistent link: https://www.econbiz.de/10009450949
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Advancing hermeneutic research for interpreting interfirm new product development
Woodside, Arch G.; Pattinson, Hugh M.; Miller, Kenneth E. - 2005
Purpose ? The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why it happened ?including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher) sense-making....
Persistent link: https://www.econbiz.de/10009482086
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Methods for focusing on customer orientation in the early phases in the innovation process.
Cimander, Philipp - 2010
M.S.
Persistent link: https://www.econbiz.de/10009429624
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New Varieties and the Returns to Commodity Promotion: Washington Fuji Apples
Richards, Timothy J.; Patterson, Paul M. - Morrison School of Agribusiness & Resource Management, … - 1998
The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate...
Persistent link: https://www.econbiz.de/10005805318
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KEY DEVELOPMENTS IN THE FOOD DISTRIBUTION SYSTEM
Larson, Ronald B. - Food Industry Center, College of Agricultural, Food, … - 1997
Many changes are occurring in food retailing. Forces driving these changes include the sales gains by supercenter, membership club, and convenience stores, the growing popularity of foodservice, the expansion of private label products (and the response by branded food manufacturers), and the...
Persistent link: https://www.econbiz.de/10005522134
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Do Spillovers Stimulate Incremental or Drastic Product Innovations? Hypotheses and Evidence from German Establishment Data
Jirjahn, Uwe; Kraft, Kornelius - 2006
We estimate the determinants of various types of product innovation. Knowledge spillovers from rivals have a positive impact on incremental innovations. This impact is largely independent of the participation in R&D cooperations. Spillovers exert no such independent influence on drastic...
Persistent link: https://www.econbiz.de/10010297531
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Private Incentives to Innovate: Interplay of New Products and Brand-Name Reputation
Leheyda, Nina - 2008
This paper studies the introduction of new products (increase in product variety) in the automobile industry. The focus is on the two sources of market power that may allow the firms to get higher profits (and, thus, recoup investments): new products and brand-name reputation. The effects of new...
Persistent link: https://www.econbiz.de/10010298702