A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products
Year of publication: |
1987
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Authors: | Norton, John A. ; Bass, Frank M. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 33.1987, 9, p. 1069-1086
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Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | new products |
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